Summer does not have to end. Not if you know how to move.

W H Y  L A T I T U D E  1 9 4 3 ? 

A COORDINATE. A YEAR. A VISION.

Some names mark a point on the map. This one marks a place in the soul. Latitude 1943 was born from the collision of origin and rebirth. Latitude 19.43 precisely locates Mexico City, our starting point, cultural root, and symbol of identity.

1943, on the other hand, evokes one of the darkest years in modern history, a time of war, chaos, and decline. Yet it is precisely from those ashes that the vision behind this brand emerges: an invitation to rediscover life with purpose, beauty, and depth.

Latitude 1943 is not merely a place or a historical moment; it is a testament to the power of transformation, to turning adversity into inspiration, and to crafting journeys that celebrate the extraordinary.

Two tire tracks on a vast, flat, white salt flat with a mountain range in the distance and a partly cloudy sky.

Photo Credits: Guido Torres - Latitude Luxury Advisor -

It’s not about where you go. It´s about which doors you get open, and who holds the key.

A black, cursive signature or handwriting on a white background.

I N S T A G R A M

O U R P R E F E R R E D P A R T N E R S

Belmond Belling Club logo with a star symbol above the text
Logo of the Leading Hotels of the World featuring a stylized 'LHW' monogram above the text.
A person sitting on a skateboard in a parking lot, leaning against a car, with a building and trees in the background.
White sheet of paper with a faint, partially visible dark zilhouette of a person's face.