Latitude 1943 was born from the unexpected convergence of four tireless travelers: Rodrigo Garza, Sergio Lozano, Hernán Junco, and Iván González. United by passion and guided by serendipity, they chose to transform their unique worldview into a lifelong endeavor.
Having explored 191 countries —with only five remaining— their vision now seeks to share this wealth of experience and translate it into meaningful journeys. Distinct in character yet aligned in purpose, they are bound by a singular mission: to craft travel experiences that truly matter. That transform. That endure.
You will not find prepackaged itineraries here. Every journey is imagined from scratch, thoughtfully tailored to reflect the spirit of the individual who lives it. We believe that travel is not merely the act of moving across the world, but the profound journey of discovering oneself in every destination. That is why we take the time to listen, to truly understand each client, even when they themselves are unsure of what they seek, and to surprise them with something far beyond what they imagined.
Yes, we love luxury. But not just any luxury. Ours is not always dazzling; at times, it hides in plain sight. It reveals itself as much in a Michelin restaurant as in an impromptu dinner in the middle of the savannah; in a designer suite as in a tent beneath the stars.
For us, true luxury lies in authenticity, in the unexpected, in those rare moments that leave a lasting imprint.
With four decades of experience, we have walked deserts, slept in the world’s most exquisite lodges, sailed the deepest seas, climbed the highest peaks, and engaged in conversations that have taught us more than any book ever could. We understand art and curate private visits to iconic museums, but we also seek out experiences that connect us to the soul of a place. Because at its core, travel is an act of connection.
At Latitude 1943, we do not count countries; we live cultures. We are not here to please everyone, nor do we intend to. That, precisely, is our strength. We do not play by others’ rules, because we have crafted our own. And in this world of our making, we design journeys that transcend.
R O D R I G O G A R Z A
Is one of the most respected names in the luxury travel industry across Latin America. With an impeccable track record and a sales performance that places him as an undisputed benchmark, he has crafted exceptional experiences for the most discerning travelers. A natural strategist with a sharp commercial instinct and a reputation built on tangible results, Rodrigo doesn’t just design journeys, he sets new standards. Today, he is the driving force behind projects that seek to redefine the way luxury is experienced around the world.
S E R G I O L O Z A N O
Is a true pioneer in the travel industry, renowned for his precise approach, financial discipline, and ability to transform ideas into functional, scalable structures. With a deep understanding of the entire ecosystem from sales and operations to technology and finance he has been the quiet architect behind some of the most prominent agencies in the field. His talent for merging commercial vision with flawless execution makes him an essential force in projects that demand strength, profitability, and sustained growth. Today, Sergio stands as the backbone of this new initiative, one that seeks to redefine luxury travel from Latin America to the world.
H E R N Á N J U N C O P A T R Ó N
Is a singular voice in the world of aspirational living. A natural strategist and storyteller with an unmistakably nostalgic tone, he has made the world his stage and turned luxury into a meaningful experience. As the founder of several high-end travel ventures, his personal brand built entirely from the ground up embodies a distinctive blend of aesthetic vision and strategic insight. Through his intimate and refined narrative, he inspires a new generation to live with intention, freedom, and sophistication.
I V Á N G O N Z Á L E Z
Is a tireless force, known for his deep expertise in the industry and his rare ability to transform ideas into dreams. With a discreet yet decisive presence, he has played a pivotal role in the development and growth of high-end travel and experiential ventures. Iván works with a results-oriented mindset, while never losing sight of human warmth and the importance of detail. His strength lies in building from the ground up and sustaining through solid structure always with a steady gaze toward the long term.